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Filtered or Unfiltered Shea Butter - What's the Difference?

02/01/2010 13:52

Filtered or Unfiltered Shea Butter

For years, Africa's unfiltered, raw shea butter has been the best-selling product in our catalog. This February we just added the new filtered shea butter. What's the difference? Filtered shea butter is manually pressed through clay pots and cheesecloth to make the butter creamier, less grainy, and to remove any natural impurities that sometimes are imparted to unfiltered shea butter. Is there a difference in quality? Absolutely not! The truth is, not everyone's tastes are created equally, and some people like the unfiltered shea butter for its nutty/smoky scent and texture, while others opt for the filtered shea butter because of its smoother texture and lighter scent. Both butters will impart the same healing benefits. Our refined shea butter is filtered 100% naturally, while some other companies use chemicals to filter out the scent. The result is a butter that gives you all the incredible benefits of shea butter, with a smoother texture, lighter scent, and no graininess or natural impurities that sometimes come from the raw, unfiltered shea butter. 

For business owners: If you put out a jar of unfiltered and a jar of filtered shea butter, you will probably have about half your customers who will prefer the unfiltered and half that will want the filtered. It's all a difference in personal taste, but it's nice to give your customers the option as many will strongly prefer one or the other.

Benefits of Shea Butter: Supreme moisturization of skin for face or body 

Does not clog pores

Clears stretch marks or scarring with regular use 

Can reduce the appearance of fine lines and wrinkles 

Can be used as a diaper rash cream. Is great for adult or infant eczema or psoriasis 

To order the new filtered shea butter Click Here

For unrefined shea butter Click Here

In Honor of Black History Month

Today we want to honor Charles Henry Turner. A native of Cincinnati, Ohio, Turner received a B.S. (1891) and M.S. (1892) from the University of Cincinnati and a Ph.D. (1907) from the University of Chicago. A noted authority on the behavior of insects, he was the first researcher to prove that insects can hear.

Want to order your own shea butter? Check out a huge selection of affordable African products by clicking on the links below! 

Click here to find out HOW TO START YOUR OWN BUSINESS selling African products!