The fast answer is that they don't try. What is your true commitment level? Here's an example. Two weeks ago I got a call from someone wanting to set up a new store selling African products in Los Angeles. He had seen our catalog, and was calling to get one for himself. I took his information to ...
You can lose a lot of new customers if you don't make it easier for them to buy from you. Here's a quick checklist to make sure you are doing all that you can. 1. Have a merchant account to accept credit cards. More people will buy from you; and they will buy more; if they can pay you this way. 2....
One of the ways that I can make our business better is by doing measurements. I used to think that I was wasting time with some of this kind of work. I really wanted to spend time with customers and work more at selling the products that I had on hand. What I have learned now though is that when I ...