We all love African fabrics and clothing. The bright colors, distinctive designs, and hand-made quality give us something truly extraordinary that also has a rich cultural meaning. But is there more to know about African fabrics and why it is significant? Let's find out! In order of tradition and v...
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Blog posts of '2008' 'October'
In a list of 24 ways to increase your sales that I just read, the number 1 thing to do is: Have enough products available to sell. This is the same #1 reason for success (or failure) that Africa Imports wholesale customers give when we ask them what works in their businesses. The article that I re...
1. Think creatively. Help your customers stretch their budgets by using your products. For example, offer larger quantities at a discounted price. Another way is to put some products into smaller packages so that people don't use too much with each use. 2. For a lot of people now, time is no lo...
One thing that I love about African health and beauty products is the practicality of everything. Almost every African butter or oil has multiple practical uses. For example, did you know your shea butter can make a great diaper rash cream? What about neem oil as an insect repellent? Get more out of...
The new Africa Imports winter catalog has just gotten here from our printer. This is 128 pages long; it has all of the best selling products available; and there are dozens and dozens of brand new products. If you are a regular past customer of Africa Imports, this catalog is in the mail to you ...
A famous sales researcher, studied sales teams during hard times and found that the most successful sales teams focused on their best customers and products. The less successful sales teams chased every deal they could, acting almost desperate at times. Do you know who your best customers are? Wh...
"Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting 'GERONIMO!' " -Bill McKenna, professional motorcycle racer (Cycle magazine 02.1982) ...
During the last several months, some friends of ours have been working on a new home for street kids in Dakar: the capitol of Senegal. This home has finally been opened during the days. It is a place for these boys to come for food, medicine, and a place to relax with their friends. You can see more...
If you don't know what your products inside out, then you can't give your customers the help that they need. None of us has time to figure out everything that is available at a store or other business that we go to. It's easy to know some of what your customers want. Here are three fast ways you can...
Your display area can make your products either more or less valuable. You know how products look when they are in a dusty or cluttered area. It makes your products look cheep. The same products can look more desirable; and even look like a bargain; when they are displayed in a clean and organize...
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