The great thing about the internet is that it's just as easy for a small business to put up a website as it is for a big company. The hard thing is that there is no way that a small retailer can have all the bells, whistles, and special features that the mass marketers can afford. If you're a smaller player, you can't have everything that you see on amazon.com or someplace else like this. You can make regular smaller steps though that are still profitable; and that get you closer to where you want to be. Africa Imports offers a simple and inexpensive African products website that gets your business on the internet fast. There are plenty of other features with this package that you can use to make your site better. If you make regular improvements you will have a website that gets you more new customers and keeps you remembered better by your regular customers. Instead of being discouraged that you don't offer everything that the big companies do, focus your energy on making regular improvements every day. You start smaller this way; but when you're consistent, you make much more progress than you do with short bursts of activity.