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    (0) What our wholesale customers say makes them succeed or fail the most.

    We can all learn a lot from people who are doing the same work that we do. Here is what our customers have said when we asked them the following two questions. 1. What was the most important thing you did to become successful? 2. What did you do (or not do) that made growing your business harder? ...

    (0) Three ways to keep from failing

    It may sound crazy, but a major part of failure for many people is that they try too hard not to fail. The key to succeeding is to focus on winning instead of trying to avoid losing. The most successful people focus on a big reward. It is hard to think of many great people who focused on avoiding ri...

    (0) Making big progress without getting overwhelmed

    Making big progress without getting overwhelmed

    Here is an email that I just received from one of our customers. Do you ever feel like this person. I am still trying to figure out what I need to say for my web page and I would like to have a party. I'm new at this and the information you have hav...

    (0) How to get more sales from your Africa Imports catalog.
    Here's an idea that has worked great for one of our customers. He has gotten dozens of new customers; and extra sales from the retail catalogs he gives out; and it's a really easy thing to do. Instead of giving the catalog to customers by itself, this customer puts a sticker on each catalog saying ...
    (0) Why didn't we think of this before?

    Why didn't we think of this before?

    People love oils and oil burners. Oil burners are always some of the best selling products that our customers offer. These make tremendous add on sales opportunities; and impulse items for customers who want to try something new. They also bring you future sales w...
    (0) Why do some people fail?

    The fast answer is that they don't try. What is your true commitment level? Here's an example. Two weeks ago I got a call from someone wanting to set up a new store selling African products in Los Angeles. He had seen our catalog, and was calling to get one for himself. I took his information to ...

    (0) 10 ways to make buying easier for your customers

    You can lose a lot of new customers if you don't make it easier for them to buy from you. Here's a quick checklist to make sure you are doing all that you can. 1. Have a merchant account to accept credit cards. More people will buy from you; and they will buy more; if they can pay you this way. 2....

    (0) Are you losing money and don't know?

    One of the ways that I can make our business better is by doing measurements. I used to think that I was wasting time with some of this kind of work. I really wanted to spend time with customers and work more at selling the products that I had on hand. What I have learned now though is that when I ...

    (0) How much work do people do on their websites?

    About two months ago, we began offering websites for our wholesale customers who needed a website. So far there are 30 different African stores who have set up their websites this way. Since then, here is what has happened with these new website owners. Some of these people have been set up in just...

    (0) New drum from Kenya

    New drum from Kenya

    These new drums from Kenya, East Africa are great fun for kids. These are also unique and beautiful home decorations. Most of all, they are exciting and fun to play. Authentic African drums that are priced so low, that everyone can experience the true rhythms of Africa.

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