After reading reviews on the benefits of Soursop and the horrid taste I bought it anyway and I'm glad I did! I've been using this product for over a week now and already see good results in my bowels. I've told several people and they want to try. Regarding the flavor, it is DEFINITELY bitter and can be hard to get past. People have mentioned that they mix it with fruit juices to mask the taste. I, however, mix it in my coffee (I like it black) and can barely taste it. So, I recommend to those who can't handle the taste and like coffee, try it in your coffee or tea. THIS STUFF WORKS!