Even if your business has great success when you start, you are still almost certain to have setbacks eventually. Every successful person has had problems and failures along the way to their own success. You will too, so you need to be ready for it.
Two of the main things that can keep you from reaching your goals are procrastination and lack of determination.
The reason why these are the two biggest causes of failure for people in meeting their goals is this: Once we come up against an unexpected barrier or experience a small failure, we shut down. No one likes failure. We don't want to experience it again, so some people who could be very successful quit after just a short time. They quit when they meet with a normal setback, and don't want to go through the pain of a small failure again.
How to deal with discouragements and reach your goals.
- Don't overwhelm yourself with huge goals. Make small incremental goals that you can reach day by day to eventually meet that big goal. Many people will only focus on the big goal and get frustrated when they can't reach it right away. Remember to create daily or weekly goals that are attainable, and that will move you in the right direction.
If you need to do a project that will take 10 or 20 hours to do, determine to work one hour (or even 15 minutes) on your project right now.
If your goal is to have 100 regular customers, and if you need to show your products to five people before you find one customer, you would need to present your business to 500 people to meet your goal. You can have a solid source of income from 100 regular customers; and your life could be much different if you meet your goal; but showing your products to 500 people sounds almost impossible. So set a goal of talking to five people a day for 100 days. This may be hard some days, but it is a goal you can reach. You give yourself positive feedback every day that you reach your five person goal. And you reach your main goal in a matter of a few months.
- Set a goal of improving and learning. When a person says they don't want your products, find out why not. You can learn what these people want most. You can also find alternative ideas for them so that they become your customers also for a different product. You will also know how to deal with the next person who you talk to with in the best possible way. By learning from your "failures" you can meet your goals, and achieve the success that you want.
- Expect to have setbacks. Maybe it will be a customers rejection, a loan refusal, a theft loss, or something else like this. If you think that this is something that just happens to you, you could decide that you were just an unlucky victim. But every other person who has ever built a business of their own has had the same or similar things happen to them. If so many other people can get past these setbacks, so can you!
If you don't have any goals, you probably won't reach any. So make a goal; break the goal into a series of smaller steps; and then start taking the steps needed. You can experience a richer life by reaching goals instead of reacting to discouragement and giving up.