Back to African Hair Care

Pomades

Pomades are a must to achieve defined, long-lasting hairstyles. Style hair into slick backs or textured looks. Hair pomades deliver a polished finish for all hair types. Explore a large selection of options that deliver shine, volume, and control.

How to buy wholesale pomades

Are you running a hair care store? Are you a hair stylist who is looking for natural hair styling products for your clients? Africa Imports has a large range of wholesale pomades to choose from. They're must-haves in any hair styling routine.

We make it easy to buy wholesale hair pomades. Stock your shelves with high-quality nutrient-rich hair pomades that offer a reliable hold and long-lasting moisture. Enhance your product line with choices that keep customers coming back for their favorite looks.

Why should you choose Africa Imports?

Africa Imports is the leading supplier of wholesale pomades in the US. We source all ingredients naturally and ethically. Every ingredient is also chosen carefully according to their nourishing benefits, so you can give your customers access to pomades that work.

Buying wholesale pomades from Africa Imports help you save more money. Plus, there are always new products in the store too. Check back regularly to see new pomades or hair care products in-stock that your customers will love!

What is pomade?

Pomade is a versatile hairstyling product. Unlike gels and mousses, pomades are thicker and they give you better control on how you style your hair.

Today's pomades come in both oil-based and water-based formulas. They can enhance hair shine, add volume, or maintain a defined hairstyle.

How to Use Pomade Effectively

Applying hair pomade isn't as straightforward as you would expect. If you don't want sad, floppy, messy hair halfway through the day, then you need to learn how to use pomade the right way. Here are a few tips that you need to remember:

  • Start with clean and damp hair. Pomade works best on clean and slightly damp hair. It helps distribute the product evenly. But if you like a more matte finish, you can use pomade on dry hair.
  • Rub a small amount between your palms. Start with a small, pea-sized amount. Rub it between your palms to warm it up. Doing this softens the pomade and spreads it evenly --- preventing clumps.
  • Apply the hair pomade from root to tip. Work the product through your hair. If you want a slick-back style, apply it in one direction. But if you want volume or texture, use your fingers to create lift and definition as you move the product through your hair.
  • Adjust the style if you need to. Pomades offer a workable hold. This means you can adjust or reshape your hair throughout the day. If you want more structured hair styles, use a comb. If you want a tousled look, use your fingers.
  • Lock in the hair style. If you're in humid areas, you can top the pomade with a light spray of hairspray for better hold.

The Different Types of Pomade

Pomade for men's hair or women's hair come in many forms. They serve different purposes too. Let's get into the 3 most common types.

1. Clay Pomade

Clay pomades made with bentonite clay are the best. Real, high-quality bentonite clay is full of vitamins, minerals, and key proteins that help with hair growth.

Clay pomade is a drying product --- perfect for naturally oily and healthy hair. Using it helps you achieve a dry and matte finish. But if you have dry or brittle hair, don't use clay pomades. It will make your hair drier.

Only use a clay pomade if you have fine, straight, thin hair.

2. Cream Pomade

Cream pomades have a lighter hold. But they also add volume at the same time. Creams are great if you're the type of person who likes to run their hands through their hair throughout the day.

Cream pomades are great for people with straight, curly, fine, coarse, long, or short hair. It adds volume, hydration, and a very light hold. It can help you achieve a light shine finish with a natural look.

3. Wax Pomade

Wax pomades are known for being used on thick, coarse hair. It tames the coily and curly strands and stops them from spiking up. The wax base sculpts and holds hair into styles that might not be natural to hair pre-styling.

Best Hair Pomades for Men

Hair pomade for men and a beard pomade offers an easy way to maintain stylish and manageable hair. We have products that hold men's hair all-day and enhance hair's natural shine. Africa Imports offers a selection of quality wholesale pomades that cater to men's unique styling needs.

Best Hair Pomades for Women

For women's hair pomades, our products offer lighter textures that still deliver control and definition. We also have hair pomades that moisturize hair. It's perfect for women with drier or textured hair. Africa Imports has pomades for women who want easy-to-use products that create a range of hairstyles.

Best Hair Pomades for Curly Hair

Africa Imports' pomade for curly hair is specially formulated to help with definition, frizz control, and lasting moisture. They add hold without drying curls out or weighing them down. Our curl-friendly pomades let you do long-lasting styles that stay throughout the day.

How to Choose Wholesale Pomades for Your Business

Finding the right wholesale pomades for your business is important. It involves understanding customer preferences and their hair types. Here are some criteria to guide your selection:

1. Pomade Formula Type

Oil based pomades offer a stronger hold. They're usually popular with customers who want long-lasting styles. The downside is they can be harder to wash out.

On the other hand, a water based pomade is more lightweight and easy to rinse. It's great for those with finer hair or for those who want a softer finish.

2. Level of Shine and Hold

Look for a range of pomades that offer different finishes. Everything from high-shine to matte, and varying hold levels, you need it. More options lets customers choose hair pomades that suit their individual style preferences and hair types.

3. Ingredient Quality

Many customers prioritize natural or nourishing ingredients. Consider looking for hair pomades that have ingredients such as shea butter, argan oil, or aloe vera. These ingredients can make pomades more appealing, especially for customers with dry or textured hair.

4. Customer Preferences

Think about and research what your customers need. Do they have curly, straight, or thick hair? Shopping for hair pomades that cater to these preferences brings higher satisfaction and repeat purchases.

Final Thoughts

Pomades are great for creating a wide variety of hairstyles. They are a staple for personal and professional use. We have hair pomades for both men and women, suited for every hair type, texture, and styling preference.

Choosing Africa Imports for your wholesale pomades means you're offering high-quality, carefully sourced products that bring out the best in any hairstyle.

If you have questions about our hair care products or advice on how to grow your small business, please reach out to us. We'd be very happy to answer all of your questions!

Frequently Asked Questions

What does pomade do to your hair?

Pomade is a styling product. It can shape, define, and hold any hairstyle in place. By coating the hair, pomades help tame frizz and flyaways. They make hair look smoother and more controlled throughout the day.

What is the difference between pomade and clay?

Pomade and clay are both hair styling products. However, they do offer different finishes, holds, and effects.

Pomades are usually soft, creamy, and spreadable. They provide either a shiny or matte finish. Most pomades are water-based and they rinse out easily.

Clays are grittier and made of a thicker formula. They usually have a matte finish and often offer a strong, pliable hold. Clays are usually easy to wash out but may need shampoo because of their thicker texture.

Is pomade bad for your hair?

No, pomade is not bad for your hair when used correctly and washed out properly. Our hair pomades are made with conditioning ingredients like oils, vitamins, or plant extracts that add moisture and protect your hair.

Make sure to choose hair pomades that suit your african hair types. Use shampoo regularly to clear up any residue.

Does pomade cause hair loss?

There is no direct evidence that says pomade causes hair loss. But if hair pomade isn't used properly or washed out regularly, it can lead to buildup. That buildup clogs the scalp and follicles and irritates the scalp. In turn, scalp irritation can weaken your hair and it leads to breakage or hair thinning.

Does pomade cause baldness?

Pomade does not cause baldness. But improper use of pomade, like applying it too close to the scalp or failing to wash it out thoroughly, can lead to product buildup. This buildup can indirectly lead to weaker hair and may cause breakage. Regular washing and careful application will prevent this issue and allow your scalp to stay healthy.

Does pomade make your hair straighter?

Pomade does not straighten hair permanently. It can smooth or tame curly, wavy, or frizzy hair temporarily. Hair pomades can help weigh down curls slightly and it gives the appearance of straighter hair.

Pomade will not completely straighten naturally curly or wavy hair --- it can only add smoothness and control.

How long does hair pomade last after opening?

Hair pomade usually lasts for about 12-24 months after opening. Most products will have a Period After Opening (PAO) symbol. The PAO tells you how long they stay effective once opened.

Does pomade expire?

Yes, pomade does expire. Expired pomade can lose its effectiveness, change in texture, or develop an awful smell. Hair pomades that have gone bad may also harbor bacteria or mold --- especially if the product has been exposed to moisture.

To check if your pomade has expired, check for changes in consistency, color, or smell. Always refer to the expiration date or PAO symbol on the packaging. If in doubt, best replace it to avoid harmful effects.