You can lose a lot of new customers if you don't make it easier for them to buy from you. Here's a quick checklist to make sure you are doing all that you can.
1. Have a merchant account to accept credit cards. More people will buy from you; and they will buy more; if they can pay you this way.
2. Have fliers with to help new customers (and prospective customers) remember you easier.
3. Have a mobile phone number, so that people can reach you any time easily.
4. Have business cards for people to remember you by, and give them to people whenever you can.
5. Know the products that you are selling. Own and use the products yourself. You can see this with the top salespeople in most other fields.
Insurance salespeople own much more insurance than the average person. Top real estate salespeople invest in real estate. If you don't believe in these yourself, others won't either.
6. Memorize the benefits that customers can get from the different products you offer.
7. Tell everyone you can about your business. If everyone you know or meet knows what you do, it is almost 100% certain that you are more successful than someone who is not this way.
8. Learn constantly. Become exceptionally observant of your customers and prospects. Not only will you become better at knowing what to say and do for people; your customers will notice that you really care.
9. Try new ideas, and test them to know what works and what does not. Your goal is to find one or more things that work, that you can do over and over again.
10. Keep track of your customers. The first sale is the hardest, and the least profitable. If you keep a list of customer names, addresses, and phone numbers, you can mail them new ideas or keep in contact some other way. The most successful businesses get most of their sales from repeat customers.
And people will forget about you easily if you don't stay in touch somehow.
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