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Simple ways to boost Mother's Day sales: A guide for small black-owned businesses.

04/25/2023 12:40

Mother's Day is on May 14. Once you make sure that your mother is honored on this special day, remember your customers. Mother's Day is a special time for many people, and you can help many others to have the perfect gift for a special day. Here are eight proven tips to help your business stand out.

1. Create gift-giving bundles

Creating gift-giving bundles is an excellent way to show your customers you care. This Mother's Day, create sets of products perfect for gifting. This makes it easy for people to give the special mom in their life something meaningful.

For example, oil businesses may bundle their most popular essential oils with an oil burner. Or personal care businesses can offer a bundle of body butter and skin lotion in the same scent. People may not think to buy these items separately, but by bundling them, they make the perfect gift.

Make the perfect gift for your customers with bundles.

2. Offer a gift-wrapping service

Offering a gift-wrapping service can be an easy way to make your customers feel special. Giving customers the option to have their items wrapped can raise the perceived value and make it feel more special.

Adding a gift bag with each wrap is another great way to add value and personalization to the customer's experience. With easy gift-wrapping packages, you can take the hassle out of giving a memorable gift. This can be free, or you can charge extra for this service.

3. Create your own products

Create your own unique products that people can't find anywhere else. Personalizing a product in this way can add extra value to your brand.

For example, a personal care store could create face, hand and body balms. Or an oils business could create a personalized blend.

By creating your own unique products, you are not only setting yourself apart from competitors. You are also giving your customers a reason to buy from your brand. Remember to focus on quality, personalization, and marketing to make your product successful.

How to make your own whipped shea butter (fast and easy method)

4. Let customers personalize their gifts

To make unique Mother's Day gifts, offer the option to personalize products in your store. Add mom's name to items, or let shoppers include a message in their order. This extra touch can make the selection process easier. Personalized items take longer to put together, so be clear with shipping cut off dates.

5. Keep things risk-free for your customers

A money-back guarantee is a great way to give your customers peace of mind when shopping. It can help to boost sales. Not only will customers know that if they are unhappy with their purchase, they can get their money back. It also shows them that you trust the quality of your products.

Another way to help your customers is to provide testimonials from other customers. These show that you deliver what you promise.

6. Offer special prices

You can increase sales fast by offering deals like discounts or buy-one-get-one-free offer. People like special prices, so they'll buy more of your products.

Try these ideas for personal care products like soap or oil:

  • Buy one bottle of Body Wash and get Natural Black Soap at half price.
  • Sell two containers of Shea Butter for the price of one.
  • Buy two items and get the 3rd for just one penny!

Think of other ways to offer special prices to your customers to buy more. You'll make more money, and your customers will be happy with a better deal.

7. Try new places to sell your products for free

Marketing is key to business success. It helps you sell more products by reaching out to potential customers. There are many ways to do this. One is to tell your past customers about something new you're offering through a phone call, email, online post, or visit. It doesn't cost anything and can be extremely effective. If you need photos, use photos from Africa Imports without taking new photos for yourself.

Social media is also great for reaching more people. You can create a free page or join free groups on Facebook, which is a great way to meet new people.

Ensure your marketing materials, like your catalog or website, are easy to find and up to date. Here at Africa Imports, you can also get free business-growing tools and customer handouts. They are free, and you don't have to buy anything to access them.

8. Create a simple Mother's Day gift guide

You can use a Mother's Day collection to direct your customers to the right products. But a gift guide can be even more fun! Your guide doesn't only have to suggest presents (although that can help). You can also tell stories and make connections with your products. Try organizing your guide by interest (like "Skincare for Moms" or "Haircare for Moms").

For more ways to learn how to grow your business:

More about how to build a business

11 ways to make your business succeed

How can I sell more?

All free business articles