Do You Offer Your Customers Something Extra?

"My husband and I was on a Black History program Sunday and because of your quick action we were properly attired. I look forward to future purchases”

Carolyn from Midway, GA
When someone buys something from you, do you have something else that you can offer them. When a customer buys shea butter from you, do you mention that they might also like a bar of shea butter soap. When a customer orders a dress, do you show them a matching handbag.

Some people think that their customers will get angry if they do this: but there’s nothing to be angry about. If anything, your customer will be impressed with your capability and professionalism. Do you get angry when someone offers a related product to you? Of course not. If you ask someone over and over again, or make them explain why not until they want to run away from you, then you have a problem. Giving someone a bargain; or something more; or something better is not high pressure sales. It’s quality service; and customers are normally glad to get it.

Want a fast improvement project that you can do today? Go through the products you have for sale (especially the most popular ones) and choose a related product that you think someone might like. Memorize the related product; and practice offering it to your customers whenever they buy from you.

How much is this improvement worth to you? If you do this every day for a week or two, it can become a habit. If you offer a related product only 3 times a day for 5 days a week, you will offer it to 15 people a week. If only one out of three people buy the related product; and the price is $10., you will get 5 new sales of $10. each every week. In a years time, you will sell an extra $2,500. Not only are you getting an extra $2,500. in sales, there is no extra overhead cost, so these are some of your most profitable sales too.

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