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How much is convenience worth

07/25/2007 11:15

A friend of mine used to work at a 7-11 that was directly across the street from a major grocery store. He told me that people would come into the 7-11 and buy hundreds of dollars worth of groceries at a time. These customers could have gone across the street to buy the same thing for a lot less money, but they went to the convenience store instead. You might understand this, but did you ever think about how you could use this part of human nature to grow your own business. Click here to continue.