An Africa Imports business is one of the easiest businesses anywhere to get started. You can start with almost no money invested. You can offer products found nowhere else, so you are not competing with everyone else. There are dozens of business helps available to get you started faster, easier, and with less risk. Other people have succeeded before you; and if you learn from what they have done already, you can avoid a lot of problems and extra work building a business that supports you. So why do some people quit - often before they really even get started? One main reason is that many people lack confidence. They do not think that things will work for them; and they give up trying once things are even a little bit hard. If there is any risk involved, these people normally won't try. They assume that they will fail, so they don't give even a small effort to making their business work. If you are truly determined to have a successful business, this is actually good news for you. It is not as hard to succeed as you think. You just need to do the work needed, and keep doing it. A lot of other people quit when things get even just a little hard or risky. If you keep on trying when other people quit, you become one of the people most likely to succeed.