How to Get More Sales from Your Africa Imports Catalog



Here's an idea that has worked great for one of our customers. He has gotten dozens of new customers; and extra sales from the retail catalogs he gives out; and it's a really easy thing to do. Instead of giving the catalog to customers by itself, this customer puts a sticker on each catalog saying 25% off the prices shown. According to him, this brings in dramatically more calls; people keep the catalog longer; and look through it more often. 

If you want to try this idea, here are three ways to get even more customers. These are all proven advertising concepts. You have nothing to lose, and a lot to gain by trying these ideas. 

You can change the sticker to say 20% off if you call me before (WRITE IN A DATE). A deadline helps people to act sooner. 

You can change the offer to $5.00 off on any order of $25. or more (which is actually a smaller discount - if you think about it for a minute). Many people do not figure out percents; or can not do the math quickly in their head. In hundreds of catalog tests by different companies, giving a dollar amount discount almost always gets better response than a percent off discount. 

You can change the offer to "Get a free bar of African soap" (or fill in the name of your favorite product), with any order. The free gift will not only cost you less than the cash discount, it also lets you expose your customers to new products that they might not try otherwise. 

So you now get the chance for future sales of this new product to these same people, who may not have even known about it without this offer. Find more business-building articles at the Africa Imports web site by Clicking Here. To download retail versions of Africa Imports catalogs that you can show to your customers just Click Here.